From the Associated Press ...
Disney CEO Robert Iger said Marvel's comic books, TV shows, movies and video games amounted to "a treasure trove of content." Iger said the deal would bring benefits like the ones Disney got from buying "Toy Story" creator Pixar Animation Studios Inc. for $7.4 billion in stock in 2006. "The acquisition of Marvel offers us a similar opportunity to advance our strategy," Iger said, and "to build a business that is stronger than the sum of its parts."
For Marvel, Iger said being in the Disney camp would mean better global distribution and better relationships with retailers to sell its products. Another storied comic book maker, DC Comics, has been under the wings of a major studio since 1969, when Warner Bros. bought the home of Superman, Batman and Wonder Woman. Marvel Chairman Mort Handel called Disney "a perfect home for our great collection of characters."
One point of the deal is to help Disney appeal to young men who have flocked to theaters to see Marvel superheroes such as Iron Man in recent years. That contrasts with Disney's recent successes among young women with such fare as "Hannah Montana" and the Jonas Brothers.
I used to sit cross-legged at the local grocery store reading all the latest comics on the way home from school every day. Such things were allowed when I was a kid and I would sit until my legs went to sleep. Never read 'Archie' or 'Mickey Mouse' or any of those crappy things - I read the 'SUPER HEROES'. DC and Marvel. The Silver Surfer was my favorite.


