Your one stop shop for conservative posters!

« All in the Family | MAIN | dos videos »

12/28/2006

Tastes like Chicken

                Brazilians Pass on Turkey, Buy Chester for Holidays

Chester Lia Marcia Fragoso, 29, a maid who lives and works in Rio de Janeiro, isn't eating turkey over the holidays. Like many Brazilians, she opted for Chester instead.

Chester is a pumped-up chicken, the result of a genetic selection project by biologists at Brazil's second-largest food processor, Perdigao SA. The bird costs less than turkey and has more meat than a standard chicken, helping it win two-thirds of Brazil's poultry sales during the year-end holiday season.

Chester2 "I love Chester,'' said Fragoso, who earns 600 reais ($279) a month and paid 21 reais for a 3.5-kilogram (7.7-pound) Chester. "I always get it for holiday dinners because the meat is more tender, the flavor is great and it's a lot cheaper than turkey.''

About 90 percent of Chester sales occur during the Christmas season, and almost all in Brazil, the most populous Catholic country. The bird is often cooked in a pineapple sauce and accompanied by "farofa,'' a manioc flour dish.

Chester sales are on a record pace this year, up 5 percent from 5 million in 2005, said Ricardo Menezes, Perdigao's institutional relations director. For the first time, sales in Brazil's impoverished northeast are exceeding the national average.

Chester4 "Our biggest surprise this year was this jump,'' Menezes, 55, said in a telephone interview from Sao Paulo, where the company is based. "It's a sign people who still can't afford turkey are able to buy something more special.''

People in the northeast are the poorest in Brazil, earning an average of 307 reais a month. That compares with 642 reais in the southeast, where Sao Paulo and Rio de Janeiro are located, according to figures from the government statistics agency.

Compared with Chester, turkey costs a third more per kilogram, takes longer to cook and produces more leftovers, which families lacking a refrigerator have no place to store safely.

Aaa5_617

                                           A seven and a half pound CHICKEN? I want one!

                    Chester_chicken

              Brazilians Pass on Turkey, Buy Pumped-Up Chester for Holidays

By Adriana Brasileiro

Lia Marcia Fragoso, 29, a maid who lives and works in Rio de Janeiro, isn't eating turkey over the holidays. Like many Brazilians, she opted for Chester instead.

Chester is a pumped-up chicken, the result of a genetic selection project by biologists at Brazil's second-largest food processor, Perdigao SA. The bird costs less than turkey and has more meat than a standard chicken, helping it win two-thirds of Brazil's poultry sales during the year-end holiday season.

``I love Chester,'' said Fragoso, who earns 600 reais ($279) a month and paid 21 reais for a 3.5-kilogram (7.7-pound) Chester. ``I always get it for holiday dinners because the meat is more tender, the flavor is great and it's a lot cheaper than turkey.''

About 90 percent of Chester sales occur during the Christmas season, and almost all in Brazil, the most populous Catholic country. The bird is often cooked in a pineapple sauce and accompanied by ``farofa,'' a manioc flour dish.

Chester sales are on a record pace this year, up 5 percent from 5 million in 2005, said Ricardo Menezes, Perdigao's institutional relations director. For the first time, sales in Brazil's impoverished northeast are exceeding the national average.

``Our biggest surprise this year was this jump,'' Menezes, 55, said in a telephone interview from Sao Paulo, where the company is based. ``It's a sign people who still can't afford turkey are able to buy something more special.''

People in the northeast are the poorest in Brazil, earning an average of 307 reais a month. That compares with 642 reais in the southeast, where Sao Paulo and Rio de Janeiro are located, according to figures from the government statistics agency.

Compared with Chester, turkey costs a third more per kilogram, takes longer to cook and produces more leftovers, which families lacking a refrigerator have no place to store safely.

U.S. Heritage

In 1979, Perdigao biologists went to the U.S. in search of chickens with ``superior genetic material,'' said Ideraldo Luiz Lima, a biologist and the manager of Perdigao's agriculture department. The breeding program was started by flying the chickens to a secluded farm in Sao Paulo state to prevent contamination with wild birds, he said.

``We never use hormones in the birds,'' he said. ``What we did over many years was to pick the best birds for reproduction, feeding them natural grains, which gives the meat unrivaled tenderness.''

At one of Rio de Janeiro's Grupo Sendas supermarkets, owned by Brazil's biggest retailer, Cia. Brasileira de Distribuicao Grupo Pao de Acucar, Chesters wrapped in red and gold plastic were piled in an 8-meter (26-foot) freezer, taking up an entire row of the store's frozen food session. A Perdigao employee monitoring purchases wheeled a cart from the stock room to refill the freezer every 15 minutes.

``It's going so fast, it's hard to keep up by myself,'' said Jose Antonio Cunha, in charge of the Chester aisle at the store two days before Christmas. He said about 1,200 Chesters were being sold each day ahead of Christmas, and about as many sales were expected until New Year's.  Link

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451bab869e200d8350d107869e2

Listed below are links to weblogs that reference Tastes like Chicken:

Comments

Wallace and Gromit. :) Loved the first one with the evil chicken.

I'd much rather have chicken than turkey. Turkey is only good because you cover it all up in so much junk.

Would you eat a cloned chicken?

I just had free range turkey for the first time and it is food of the Gods.

Soooo juicy.

I don't give a rat's ass whether it's factory growned, deboned or cloned.

Food is food.

I am the commsumate omnivore.

I wish I had a clone of me. Same exact everything except no parents.

I bet she could teach me some stuff.

I wonder if I had a clone of me if I would like her?

Isn't that a thought. What if 'you' walked into your space and you had to spend a week with yourself as a full person - same as you. wow..... I wonder what would happen.

Mirrors don't do it. How cool.

Would you do it if you had the chance? Spend a week with a clone of yourself with all your exact traits? And what do you think you'd learn?

It would be a murder/suicide.

It would be really interesting. We never see ourselves as others see us, so we'd get a grip on how we come off to others.

I think it might even ruin your good traits. For instance, one of my good traits is that I focus and listen well when someone is talking. I maintain eye contact and interest, and I immediately respond in kind. So, I'm thinking...if I were doing that to myself, we might talk ourselves into a serious stalemate after about ten years. :)

Could have gotten some decent competition for Star Fleet Battles or Federation & Empire that way... today I would just have to buy another chair, desk, computer rig and be done with it... unless he was *healthy*, say back as I was in early '04. If he had all my memories and personality I would leave it up to him, knowing my life was in good hands and leave him to it.

As it is I am struck with the Great Trinity of Me, Myself and I. Two out of three ain't bad!

Well, if you ain't a bat outta hell, AJ.


Gotta say, "I would leave it up to him, knowing my life was in good hands and leave him to it." says a whole lot about yourself. You have a healthy, intact ego. And I mean that in the right way.

The reason I said 'without the parents' is because my other 'me' would not have any memories.

How would that work? It wouldn't. Then she wouldn't be me.

So, cloning is just meat-making. You can't clone for memory. Or experiences... the stuff of memory.

So, what's the point to my grand scheme here? :)

I'll go for the sex default mode. You could do the auto-eroticism thing and get two "Oh, god!s" instead of one.

I think I just grew some tentacles out of my head. Over.........

Back to Top

« All in the Family | Main | dos videos »

The comments to this entry are closed.